{"id":1100,"date":"2016-08-25T13:23:05","date_gmt":"2016-08-25T13:23:05","guid":{"rendered":"http:\/\/www.valmarkfg.com\/site\/?page_id=1100"},"modified":"2022-03-23T21:29:03","modified_gmt":"2022-03-23T21:29:03","slug":"the-golden-rule","status":"publish","type":"page","link":"https:\/\/valmarkfg.com\/site\/our-story\/the-golden-rule\/","title":{"rendered":"The Golden Rule"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;TOP PRIORITY MESSAGE&#8221; _builder_version=&#8221;4.2.2&#8243; background_color=&#8221;#022535&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;4874&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.15&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; text_text_color=&#8221;#ffffff&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/valmarkfg.com\/site\/message-from-our-chairman-ceo-and-president-coo\/\">Valmark is open for business and ready to assist our Member Firms and their clients\u2026 READ MORE &gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/SITE_IMAGES_LRG_1920X1060_GoldenRule.jpg&#8221; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;100px&#8221; inner_max_width_phone=&#8221;50px&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; bottom_divider_style=&#8221;triangle&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; height=&#8221;3vh&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[\/et_pb_divider][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; height=&#8221;30vh&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; padding_mobile=&#8221;on&#8221; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; disabled=&#8221;on&#8221; global_module=&#8221;4108&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/spacer_white.png&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/spacer_white.png&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;SPACER&#8221; _builder_version=&#8221;4.15&#8243; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_css_main_element=&#8221;height: 0px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/spacer_white.png&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/graphic_trans_arrow-triangle_320w_test.svg&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;ARROW &#8211; TRANS&#8221; _builder_version=&#8221;4.15&#8243; custom_margin=&#8221;0px|0px|-1px|0px&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; use_border_color=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/spacer_white.png&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/spacer_white.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;right&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;SPACER&#8221; _builder_version=&#8221;4.15&#8243; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_css_main_element=&#8221;height: 0px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;10px|||&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; The Origin of the Golden Rule Marble&#8221; _builder_version=&#8221;4.15&#8243; text_font_size=&#8221;24&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>The Origin of the Golden Rule Marble<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;BODY &#8211; INTRO&#8221; _builder_version=&#8221;4.15&#8243; header_font_size=&#8221;25px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;60px||0px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nThe Golden Rule Marble, encircled with a band bearing the inscription &#8211; \u201cDo unto others as you would have them do unto you\u201d (Matthew 7:12) \u2013 was created by Jesse Shwayder in 1910 as a symbol of the philosophy upon which he founded the Samsonite Corporation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;BODY &#8211; INTRO CONTINUED&#8221; _builder_version=&#8221;4.15&#8243; header_font_size=&#8221;25px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;60px||0px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nMr. Shwayder gave the marble as a gift to employees and customers to be a reminder of a timeless principal for living. Over the years, the idea of the Golden Rule Marble spread from Samsonite to many other companies and groups worldwide and is still in use today.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ededed&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/image_Marble_Centered_Trans.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; custom_margin=&#8221;0px||0px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Valmark AND THE GOLDEN RULE MARBLE&#8221; _builder_version=&#8221;4.15&#8243; text_font=&#8221;Lato||||&#8221; text_text_color=&#8221;#839baa&#8221; text_font_size=&#8221;21&#8243; header_font_size=&#8221;28px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;60px||0px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Valmark AND THE GOLDEN RULE MARBLE<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY COPY&#8221; _builder_version=&#8221;4.15&#8243; header_font_size=&#8221;25px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nThe company we know today as Valmark was founded in 1963 by Larry S. Rybka. In the company\u2019s early days, it was the leading general agency for the Minnesota Mutual Life Insurance Company. During the final interview that led to Larry\u2019s appointment as a General Agent, Minnesota Mutual\u2019s President, Harold Cummings, gave the young entrepreneur a Golden Rule Marble.<\/p>\n<p>When Mr. Cummings gave Larry the Golden Rule Marble, he said, \u201cI would like you to keep this marble in your pocket always. Every time you have a difficult decision to make, think about the Golden Rule and I know it will guide you to the right decision.\u201d Since that time, The Golden Rule has been a guiding principle in all of Valmark\u2019s daily dealings.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; CARRYING THE MESSAGE TO FUTURE GENERATIONS&#8221; _builder_version=&#8221;4.15&#8243; text_font=&#8221;Lato||||&#8221; text_text_color=&#8221;#839baa&#8221; text_font_size=&#8221;21&#8243; header_font_size=&#8221;28px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;60px||0px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>CARRYING THE MESSAGE<br \/>\nTO FUTURE GENERATIONS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;BODY COPY&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nDuring Harold Cummings\u2019 tenure as President of Minnesota Mutual, he was known to keep several Golden Rule Marbles in his pocket and gave them out whenever he shook someone\u2019s hand. The message carried by the marble was at the core of the values he established at Minnesota Mutual. For many years, the company\u2019s building in St. Paul was named \u201cThe Golden Rule Building\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/images_circular_GoldenRule.jpg&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;circular&#8221; _builder_version=&#8221;4.15&#8243; max_width=&#8221;400px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;BODY COPY&#8221; _builder_version=&#8221;4.15.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nDuring one of Mr. Cummings\u2019 visits to the Rybka home, he gave the Golden Rule Marble to young Larry J. Rybka, who would later become President and CEO of Valmark. 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width=&#8221;74px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;6884&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;TESTIMONIAL FIX &#8211; Body Copy (TEXT VERSION)&#8221; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#002436&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|30px|20px|30px|false|false&#8221; custom_margin_tablet=&#8221;|30px|20px|30px|false|false&#8221; custom_margin_phone=&#8221;|20px||20px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;1.6em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#adabac&#8221; global_colors_info=&#8221;{}&#8221;]\u201cYou have been given the gift of the Golden Rule Marble to keep as a reminder to love, live and work according to this time-honored value\u2014do unto others as you would have them do unto you.\u201d [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#58585a&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; disabled=&#8221;on&#8221; global_module=&#8221;692&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;10px|0px|10px|0px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Divider-FOOTER&#8221; _builder_version=&#8221;4.15&#8243; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#eaeaeb&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_module=&#8221;653&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;LOGO &#8211; TEMPORARY&#8221; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;||20px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/valmarkfg.com\/site\/wp-content\/uploads\/logo_valmark_stack.svg\" width=\"199\" height=\"149\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;MENU&#8221; _builder_version=&#8221;4.15&#8243; text_text_color=&#8221;#002536&#8243; text_font_size=&#8221;13&#8243; text_line_height=&#8221;2.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|0px||50px&#8221; custom_padding_tablet=&#8221;|0px||0px&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>MENU<\/h5>\n<p><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/our-story\/\">OUR STORY<\/a><a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/our-story\/\"><br \/><\/a><a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/services\/\">SERVICES<\/a><\/span><br \/><span style=\"color: #2a5a6d;\"> <a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/member-firms\/\">MEMBER FIRMS<\/a><\/span><br \/><span style=\"color: #2a5a6d;\"> <a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/innovations\/\">INNOVATIONS<\/a><\/span><br \/><span style=\"color: #002536;\"><br \/><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;CONNECT&#8221; _builder_version=&#8221;4.15&#8243; text_text_color=&#8221;#002536&#8243; text_font_size=&#8221;13&#8243; text_line_height=&#8221;2.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>CONNECT<\/h5>\n<p><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/connect.valmarksecurities.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MEMBER LOGIN<\/a><\/span><br \/>\n<span style=\"color: #2a5a6d;\"> <a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/contact\/careers-at-valmark\/\">CAREERS<\/a><\/span><br \/>\n<span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/resources-section\/news\/\">NEWS<\/a><\/span><br \/>\n<a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/resources-section\/company-disclosures\/\">COMPANY DISCLOSURES<\/a><br \/>\n<a style=\"color: #2a5a6d;\" href=\"https:\/\/valmarkfg.com\/site\/resources-section\/privacy-policy\/\">PRIVACY POLICY<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;SOCIAL&#8221; _builder_version=&#8221;4.15&#8243; text_text_color=&#8221;#002536&#8243; text_font_size=&#8221;13&#8243; text_line_height=&#8221;2.6em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>SOCIAL<\/h5>\n<p><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/www.linkedin.com\/company\/valmark-financial-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">LINKEDIN<\/a><\/span><br \/><span style=\"color: #2a5a6d;\"> <a style=\"color: #2a5a6d;\" href=\"https:\/\/twitter.com\/ValmarkFG\" target=\"_blank\" rel=\"noopener noreferrer\">TWITTER<\/a><\/span><br \/><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/www.youtube.com\/channel\/UCgG0yMvQz4R3rn5FRapLoyA\/featured\" target=\"_blank\" rel=\"noopener noreferrer\">YOUTUBE<\/a><br \/><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/www.facebook.com\/ValmarkFG\/\" target=\"_blank\" rel=\"noopener noreferrer\">FACEBOOK<\/a><br \/><span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/www.instagram.com\/valmarkfg\/\" target=\"_blank\" rel=\"noopener noreferrer\">INSTAGRAM<\/a><\/span><\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; 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_builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[et_social_follow icon_style=&#8221;slide&#8221; icon_shape=&#8221;rounded&#8221; icons_location=&#8221;top&#8221; col_number=&#8221;3&#8243; custom_colors=&#8221;true&#8221; bg_color=&#8221;#eaeaeb&#8221; bg_color_hover=&#8221;#eaeaeb&#8221; icon_color=&#8221;#022033&#8243; icon_color_hover=&#8221;#004f60&#8243; outer_color=&#8221;light&#8221; network_names=&#8221;true&#8221;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;FOOTER &#8211; FINE PRINT&#8221; _builder_version=&#8221;4.15&#8243; text_text_color=&#8221;#002536&#8243; text_font_size=&#8221;12&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-30px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Securities offered through Valmark Securities, Inc. Member FINRA\/SIPC. Investment advisory services offered through Valmark Advisers, Inc., a SEC Registered Investment Advisor.<br \/>130 Springside Drive, Akron, Ohio 44333. (800) 765-5201.\u00a0<span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"http:\/\/www.finra.org\" target=\"_blank\" rel=\"noopener noreferrer\">FINRA<\/a><\/span> | <span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"https:\/\/www.sec.gov\" target=\"_blank\" rel=\"noopener noreferrer\">SEC<\/a><\/span> | <span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"http:\/\/www.sipc.org\" target=\"_blank\" rel=\"noopener noreferrer\">SIPC<\/a><\/span> |<span style=\"color: #2a5a6d;\"><a style=\"color: #2a5a6d;\" href=\"http:\/\/www.msrb.org\" target=\"_blank\" rel=\"noopener noreferrer\">MSRB<\/a>\u00a0<\/span> | \u00a0\u00a92020 Valmark Financial <span>G<\/span>roup | All rights reserved.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Valmark is open for business and ready to assist our Member Firms and their clients\u2026 READ MORE &gt; &nbsp;&nbsp;&nbsp;The Origin of the Golden Rule Marble The Golden Rule Marble, encircled with a band bearing the inscription &#8211; \u201cDo unto others as you would have them do unto you\u201d (Matthew 7:12) \u2013 was created by Jesse Shwayder in 1910 as a symbol of the philosophy upon which he founded the Samsonite Corporation. Mr. Shwayder gave the marble as a gift to employees and customers to be a reminder of a timeless principal for living. Over the years, the idea of the Golden Rule Marble spread from Samsonite to many other companies and groups worldwide and is still in use today. Valmark AND THE GOLDEN RULE MARBLE The company we know today as Valmark was founded in 1963 by Larry S. Rybka. In the company\u2019s early days, it was the leading general agency for the Minnesota Mutual Life Insurance Company. During the final interview that led to Larry\u2019s appointment as a General Agent, Minnesota Mutual\u2019s President, Harold Cummings, gave the young entrepreneur a Golden Rule Marble. When Mr. Cummings gave Larry the Golden Rule Marble, he said, \u201cI would like you to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1100","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Golden Rule of Valmark Financial Group<\/title>\n<meta name=\"description\" content=\"For three generations, the message inscribed on this marble has been a guiding principle in all of Valmark\u2019s daily dealings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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